The tattoo industry has long been a resilient part of the broader art world, weathering cultural shifts and economic downturns. However, in 2024, there’s growing curiosity about whether the industry is hitting a slump or if it's simply evolving alongside shifting consumer behavior and financial conditions. At Invictus Tattoo in Greenville, Ohio, owner Dusty Reier, is invested in the current state of the industry, and like many tattoo artists, is keenly aware of the economic forces shaping the future of body art.

The Pandemic and Its Aftermath

The tattoo industry, like many other businesses, was hit hard by the COVID-19 pandemic. A reported 9.5% revenue decline in 2020 marked one of the industry's most challenging periods in recent memory (IBISWorld). However, 2023 saw a bounce back, with U.S. industry revenue hitting approximately $1.6 billion (Scottmax.com). Tattoo studios, including Invictus Tattoo, managed to pivot by adapting to health restrictions, offering virtual consultations, and capitalizing on the pent-up demand once restrictions were lifted.

  This post-pandemic surge gave many artists the opportunity to reestablish themselves and, in some cases, grow their businesses. Invictus Tattoo, with its roster of talented artists specializing in a wide range of styles from traditional to fine-line work, is one such example of resilience. Dusty’s team, including John Frazier, Hope Martin, and Matt Vance—who specializes in permanent makeup—has been busy catering to a clientele that has reignited their passion for tattoos as a way to reclaim personal identity and self-expression after the isolation of the pandemic. However, similar to the tattoo industry, the permanent makeup sector has faced challenges; while the market is growing, some reports suggest it may experience a slight decline in demand as consumers become more cautious with their spending (IBISWorld) (Scottmax.com).  

The Impact of Economic Uncertainty

Yet, despite the initial post-pandemic recovery, economic factors such as inflation and fears of a potential recession have led to more cautious consumer spending. This uncertainty affects businesses across the board, and the tattoo industry is no exception. Tattoos are often considered a luxury item, and when disposable income is tight, fewer people may be inclined to splurge on large, detailed pieces of body art.

At Invictus Tattoo, where custom work and large-scale designs are a hallmark of the studio’s artistic philosophy, this economic shift is noticeable. However, Dusty Reier’s team remains optimistic. Instead of seeing fewer clients, they’ve observed that people are opting for smaller, more meaningful tattoos rather than large, intricate sleeves or back pieces. This shift allows the studio to maintain a steady flow of work, though it’s clear that customers are being more selective with their spending.

The Growing Tattoo Removal Market

One of the more surprising trends affecting the tattoo industry is the growth of the tattoo removal market. With a valuation of $4.34 billion in 2021, the tattoo removal market is projected to reach $12.15 billion by 2030 (Scottmax.com). This signals that while tattoos remain popular, some consumers are becoming more cautious about their long-term choices. This rise in tattoo removal could suggest that people are thinking more deeply about the permanence of their tattoos, which may slow down impulsive decisions for large or trendy designs.

That being said, tattoo studios like Invictus Tattoo that focus on custom, high-quality designs are in a strong position. Clients seeking meaningful, personalized tattoos tend to be less prone to regret, which means they're less likely to seek removal down the line. Invictus Tattoo’s approach to individualized consultation and thoughtful design ensures that clients are making decisions they’re confident in.

Tattoos & The Workplace

Another factor contributing to the cautious approach some clients may take when getting tattoos is the stigma that still exists in certain workplaces. Though acceptance of tattoos has grown, particularly in creative fields, 76% of surveyed individuals believe that visible tattoos can negatively impact job prospects (Scottmax.com). For younger generations, who make up the bulk of tattoo clients, this might result in more conservative tattoo placements that can be easily hidden, leading to fewer large visible pieces.

However, this evolving mindset does not deter seasoned collectors who view tattooing as a form of personal art. Invictus Tattoo, which serves both first-time clients and long-term collectors, often finds that its customers have a deep appreciation for the art form and are willing to work within the bounds of societal norms, without compromising on their desire for ink.

Looking Ahead: Is the Industry REALLY in a Slump?

Despite these challenges, it's premature to declare that the tattoo industry is in a slump. The demand for tattoos is still growing globally, and the market is expected to reach $3.55 billion by 2029 (IBISWorld). For studios like Invictus Tattoo, the key to thriving in this evolving economic climate is adaptability. Tattoo artists are not just providing a service; they are offering an experience and a form of self-expression that continues to resonate deeply with people.

At Invictus Tattoo, Dusty Reier and his team remain committed to pushing the boundaries of creativity while ensuring that their clients feel comfortable and confident in their choices. Whether it’s tattooing someone for the first time or creating a custom piece for a seasoned collector, the focus on quality, customer service, and artistic integrity keeps the studio moving forward. In an industry that thrives on evolution, adaptability is essential, and Invictus Tattoo is well-positioned to ride out any economic storm.

While there are undeniable shifts in the tattoo industry, it's clear that it is not in decline—it's simply changing. Those, like Invictus Tattoo, who can navigate these changes, continue to build a legacy of artistry and community in Ohio and beyond.